BIAB, what is it?

Why BIAB is Better For Your Nails?

If you've been anywhere near the beauty scene lately, you've probably heard of BIAB - aka Builder In A Bottle. From nail techs to influencers, everyone is raving about it. But what actually is BIAB, and why has it taken over salons across the globe. Let's get into it!

What is BIAB?

BIAB is a type of builder gel that comes in a bottle, making it easier to apply like regular polish but with a higher viscosity it has the strength of a builder product. It's most well-known through The Gel Bottle Inc, who popularized the product with their original range- and it's been a game changer ever since.

Unlike traditional acrylic or hard gel systems, BIAB is more flexible, kinder to the natural nail, and perfect for building strength without compromising on that clean natural look. Don’t worry about sounding professional.

Why is BIAB Better For Your Nails?

Lets breakdown the benefits:

1. Strengthens & Protects 
   BIAB forms a strong flexible layer over your natural nail. It acts like a protective shell, helping your nails grow underneath without chipping or peeling. It's ideal for clients with weak or brittle nails who want them to grow out.

2. Less Damage, More Growth 
   When applied and removed properly, BIAB doesn't damage your natural nails the way traditional acrylics often can. No harsh filing on the nails plate and no aggressive primers - just a healthy base that supports nail health. 

3. Long-Lasting & Low Maintenance
   BIAB is super durable and can last ¾ weeks without lifting or cracking, It also works great as a base for nail art or colour, meaning your designs stay looking fresh for longer. 

4. Soak Off Formula
   Unlike hard gel or acrylics, BIAB is a soak- off, which means a more gentle removal process       (when done properly - no picking please!).

5. Vegan & Cruelty-free options
   Many BIAB products are vegan, cruelty free, and formulated with less toxic ingredients, which makes them a more conscious choice too.

Why Has BIAB Taken Over?

BIAB’s rise is no accident. It's aligned perfectly with a growing movement towards natural nails care, minimalist beauty, and sustainability. Clients are moving away from heavy, artificial enhancements and looking for a healthier alternative that still delivers on strength and style. BIAB ticks all these boxes. On top of that, its versatility has made it a favourite for nail artists. Whether you love a clean nude, detailed nail art, or want to build natural- length enhancements - BIAB can do it all!

The Verdict?

BIAB is more than a trend - it's a nail revolution. It offers a healthier, stronger and more sustainable way to do nails without compromising on creativity or durability. Whether you're a salon regular or thinking of making the switch, BIAB is 100% worth the hype!